LOS ANGELES, CA – Within the last decade, nootropics, or “cognitive enhancers”, have found a swell in popularity amongst online communities and Silicon Valley executives. While many users experiment with a variety of supplements claiming brain-boosting qualities, the stacking of L Theanine and caffeine, compounds found naturally in coffee and green tea, is one of the most popular combinations among users of nootropics. Now, the new energy gum brand NeuroGum promises a smart Caffeine gum that enhances focus and attention effectively without the jitters or crash. With just one piece of their carefully formulated gum, chewers can enjoy fresh breath and a clean, focused energy unlike the uncontrollable high found in coffee or energy drinks.
Co-founders Kent Yoshimura and Ryan Chen developed the idea while at the University of California, San Diego. During that time, Kent pursued a professional martial arts career, frequently traveling to fight and train while Ryan led an equally busy lifestyle training with the National Paralympic team. Through these experiences, the two co-founders wanted to figure out a way to increase productivity and maintain an active lifestyle outside of school without ingesting artificial forms of energy. With their collegiate backgrounds in Cognitive Science and Chemistry and their interest in nootropics, they began working with veteran chemists to perfect a formula that provided a functional energy boost. After a series of iterations, NeuroGum was born.
The gum itself contains 40 mg Caffeine, 60 mg L-Theanine, 30% the daily value of B6 and 100% the daily value of B12. To create a quicker and more efficient dose of energy without the plethora of chemicals found in energy drinks, NeuroGum cold-compresses their ingredients into a gum, which in turn absorbs into the body quicker than drinking or taking a pill. In addition, NeuroGum is 100% gluten-free, vegan, and does not contain any ingredients derived from milk, eggs, soy, or wheat gluten. For curious chewers, NeuroGum’s website cites scientific articles discussing the benefits of each ingredient.
NeuroGum is set to launch their pocket-sized 9 piece pack on September 15th via Indiegogo, providing energy seekers and body hackers a smart way to chew gum. “We want people to remember each day more clearly, dream more vividly, and live life more adventurously,” says co-founder Ryan Chen, “and we hope NeuroGum is the answer for that.” Indiegogo backers will enjoy NeuroGum at discounted rates before it expands into the market.
For more information, visit www.neurogum.com.
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