I never realized business would be such a crazy journey. It's been a wild ride, but we've finally gotten a hold of the reigns, even if its by our fingertips...after two years, we're so excited that NeuroGum is hitting the markets.
When Ryan Chen and I first started NeuroGum, we set out with big goals in mind. I had been taking nootropics for a while to balance fighting and school, and despite talking about millions of random business ideas in the past, we both jumped on the idea of creating a nootropic gum. From the beginning, we wanted to create a more natural, effective, and portable alternative to energy drinks while improving on the currently very weak market of energy gums, and NeuroGum was the answer.
Of course, it wasn't as simple as we thought. We spent the better half of two years working with our chemist to get the formula right, and although we successfully released the first version of our gum in tins at the LA and NY Fashion Show, we realized we had to completely revamp the look and feel of the product to meet demands and release an affordable product that everyone could use. We despairingly went back to the drawing board.
Yet, this process became a blessing in disguise. Reformulating (for the 20+ time) improved the effects and flavor even more, and our new packaging made carrying NeuroGum even easier. It finally became the product we set out to make in the very beginning.
After chewing our product for nearly a year, I really do believe NeuroGum can help people remember each day more clearly, dream more vividly, and live life more adventurously...I know it's done so for me. Thanks for all the support everyone :)
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The Zeigarnik Effect shows that "when we don’t finish a task, we experience discomfort and elusive thoughts because of it.” As humans, we cope with this discomfort by either escaping into a mode of complacency or taking action. If you're caught in between, take it one step at a time. Your brain and body will thank you.
Taking a few nootropic compounds doesn’t suddenly lead to a better lifestyle. Healthy sleep schedules, diet, and exercise all contribute to a healthy brain, but there’s a few things you can do now to increase your productivity: