Good Energy, Bigger Purpose: How Neuro and Beast Philanthropy Are Turning Your Daily Habit Into Global Impact

You already know the feeling: a packed schedule, real responsibilities, and never quite enough hours to do everything you want to do well. And it's exactly why what you put into your body matters. Steady energy and sharp focus aren't luxuries. They're how you show up for your day — and when you show up better, the world around you feels it.

Neuro was built on that belief. And now, through a landmark partnership with Beast Philanthropy, every Neuro x Beast Philanthropy tin you choose does something bigger than fuel your afternoon. All proceeds from both limited edition tins are donated directly to Beast Philanthropy to support Build TAMU— turning your daily habit into meaningful change across the globe.

Your imprint makes an impact. Here's the full story of how we got here.

Two Brands, One Big Idea: When You Show Up Better, the World Feels It

Some partnerships are built on spreadsheets. This one was built on shared values.

Neuro and Beast Philanthropy look different on the surface — one is a science-backed functional gum and mint brand, the other is one of the most powerful non-profit organizations. But underneath, they're wired the same way. Both were built by young people who refused to separate performance from purpose. Both believe that doing well and doing good belong in the same sentence. And both have spent years proving that a single person's choice — to focus, to give, to show up — can ripple out into something far larger than themselves.

This isn't a marketing move. It's a meeting of minds.

How Neuro Was Born: Resilience, Neuroscience, and a Scuba Diving Trip

Kent Yoshimura and Ryan Chen didn't set out to disrupt the energy industry. They set out to help each other.

The two met at UC San Diego, where Kent was studying Cognitive Science with a specialization in Neuroscience, and Ryan was pursuing Chemistry and Economics — both passionate student-athletes with a shared hunger for performance.

Then, at 19, Ryan's life changed in an instant. A snowboarding accident left him with a spinal cord injury, paralyzing him from the waist down. What followed was years of physical recovery, mental resilience, and a relentless search for tools that could help him feel capable again.

It was during that recovery that Kent began mixing nootropic formulas — caffeine, L-theanine, B-vitamins — to help Ryan push through the demands of healing, keeping up with his studies and other activities. He shared what he was learning with Ryan, and these homemade supplements became a daily tool for both of them, as they wanted better ways to get energy.

Together, they saw that there had to be a better way to deliver those benefits. The realization was simple but powerful: clean, functional energy could change how you show up, even on the hardest days of your life. That became the foundation of everything Neuro would be built on.

During his recovery, Ryan was searching for new ways to stay active and that's when he came across scuba diving. He asked Kent to join him, and together they headed to Catalina Island to get PADI-certified. It was on that dive trip that the idea hit. Their homemade supplement pills weren't social or shareable. What if those same brain-boosting ingredients lived in a gum or a mint? Something more portable, effortless, and easy to pass to the person next to you?

That idea became Neuro. Launched in 2015, it grew from a dorm-room experiment into a brand now available in over 20,000 stores worldwide, generating millions in monthly revenue — and earning fans including Joe Rogan, Steve Aoki, and Katy Perry.

How Neuro Gives Back: Purpose Has Always Been Part of the Formula

Neuro's commitment to social causes isn't a footnote. It's written into the company's origin story.

Inspired by the scuba diving trip that sparked Neuro's creation, the brand partnered with the PADI AWARE Foundation, donating 20% of proceeds from limited-edition ocean-themed tins to ocean conservation.

Ryan Chen's own recovery shaped the partnerships Neuro would go on to support. The High Fives Foundation — an organization supporting adaptive athletes recovering from severe injuries — was one of the first organizations to step in for Ryan after his accident, providing a sit-ski grant that helped him rediscover independence through sport. Years later, Neuro gave back.

In a 2025 campaign launched on National High Five Day (also Ryan's birthday), Neuro donated 20% of proceeds to the High Fives Foundation, raising over $11,000 for adaptive athletes across the country. That's gratitude in action.

Neuro also partnered with Team Red, White & Blue (Team RWB), dedicated to supporting America's veterans through community, fitness, and social connection — raising over $53,000 for veteran wellness programs.

The throughline in all of it: every cause Neuro supports is personal. Every partnership is built from a real story and a real reason to care.

Beast Philanthropy: How Jimmy Donaldson Made Kindness Go Viral

Jimmy Donaldson — the creator the world knows as MrBeast — has built the most subscribed YouTube channel on the planet, with more than 475 million subscribers. But what sets him apart from every other creator is the conviction that business and generosity don't just coexist — they amplify each other.

Beast Philanthropy was founded in September 2020 as a 501(c)3 nonprofit with a radical model: 100% of all revenue generated from its content — every ad dollar, every brand deal, every merchandise sale — goes directly to charitable causes. No overhead skimmed off the top. Everything in, everything out.

The mission is to make kindness viral. Not just to give, but to inspire an entire generation to care more than the one before it.

Here are some of their highlights.

Fighting Food Insecurity, One Community at a Time

Beast Philanthropy began close to home. Located in Jimmy's hometown of Eastern North Carolina — a region with deep food insecurity challenges — the Beast Philanthropy Food Pantry operates as a mobile distribution network, reaching underserved communities that traditional food banks miss. Today, it distributes over 100,000 meals every month to families in need. That's not a one-time event. That's ongoing, structural change.

A Global Footprint Built on Real Impact

From those local roots, Beast Philanthropy has grown into a genuinely global operation. The numbers are staggering: over 42 million meals distributed, $5 million in aid to Ukrainian refugees, $500,000 in school supplies and technology for students in need, 2,000 prosthetics funded, 1,000 cataract surgeries that restored people's sight, and 100 cleft palate surgeries for children who couldn't otherwise access care. Wells have been built in Africa to deliver clean water to communities that had none. Schools and orphanages have been saved from closure.

#TeamWater: The Biggest Clean Water Campaign in History

In 2025, Beast Philanthropy and WaterAid launched the #TeamWater campaign — raising over $40 million to bring safe drinking water to 2 million people around the world for decades to come. More than 100,000 individual donors joined major partners, including Google, TikTok, and Accenture. Many contributed less than $4. The power wasn't in the size of any single gift. It was what happened when millions of people decided to care at the same time.

Partnering With the Rockefeller Foundation

In November 2025, Beast Philanthropy announced a strategic partnership with the Rockefeller Foundation, combining next-generation storytelling with over 112 years of science-based global development expertise. "Content has the power to inspire kindness," Jimmy Donaldson said. "Joining forces with such a respected philanthropic powerhouse will help us reach even more people to take action."

When Good Energy Meets a Global Movement: The Neuro & Beast Philanthropy Partnership

Two brands and one shared belief: that what you do with your platform matters more than the platform itself.

Neuro had spent years building a product and a community rooted in purpose — supporting veterans, adaptive athletes, and ocean conservation, and always looking for ways to do more. But as the brand grew, so did the ambition. Because Good Energy doesn't have a ceiling. The question became: what does giving back look like when you start thinking about a movement?

Beast Philanthropy had already answered that question. By harnessing one of the largest social media audiences on the planet and routing 100% of its content revenue into charitable causes, Jimmy Donaldson, aka MrBeast, had built a blueprint for what modern philanthropy can look like — fast, transparent, viral, and deeply human.

Neuro and Beast Philanthropy Connection

The connection between these two brands isn't manufactured. It's the natural result of two teams who built their companies the same way: by caring about people first, and trusting that the business would follow.

Neuro brings the product, the community, and the everyday ritual. Beast Philanthropy brings the infrastructure, the project, and the global reach. Together, they bring something neither could offer alone — a way for anyone, anywhere, to make their daily energy habit count for something beyond themselves.

The partnership is simple by design: all proceeds from the Neuro x Beast Philanthropy limited edition tins go directly to Beast Philanthropy to support Build TAMU.

And the problem they chose to tackle first? It started with a group of students, some shipping containers, and an idea that's already changing lives.

The Texas A&M Project: A Shipping Container That Saves Lives

At the heart of the Neuro x Beast Philanthropy partnership is one of the most inventive humanitarian projects in recent memory.

Students at Texas A&M University asked a bold question: What if decommissioned shipping containers could become fully equipped medical clinics? Portable, durable, and deployable to communities that need them most — no matter how remote. Through Beast Philanthropy, those ideas are becoming a reality.

The first units are heading to four locations where healthcare access is critically underserved:

• Ukraine, where an ongoing conflict has devastated medical infrastructure

• Kenya, where millions of people live hours from the nearest healthcare facility

• Nigeria, where healthcare gaps affect hundreds of millions

• Chester, Texas, a small rural community in the United States where access to medical care remains a persistent challenge

Neuro is putting its full weight behind this initiative. All proceeds from the Neuro x Beast Philanthropy tin sales on the Neuro website and TikTok Shop go directly to Beast Philanthropy's Texas A&M medical clinic project. The more tins sold, the more clinics get built.

This is what it looks like when your daily energy habit and global healthcare intersect.

Make Your Moment Matter: How Buying a Tin Builds a Clinic

Here's the thing about real impact: it doesn't always require a grand gesture. Sometimes it's the small, consistent choices — the ones you were already making — that create the biggest ripple.

You're already reaching for something to get through your day with focus and clarity. When you choose the Neuro x Beast Philanthropy limited edition tins, that same choice invests in your own performance and helps create meaningful change across the globe. Your daily habit becomes a medical clinic in Kenya. Your afternoon focus boost helps a family in Ukraine access healthcare. Every small step you take creates something bigger.

Beast Philanthropy has already proven what happens when a massive, purpose-driven audience points its energy at a real problem. The #TeamWater campaign raised $40 million — fueled largely by everyday people who gave less than $4 each. The power is in what happens when a community of people decides to show up for something beyond themselves.

Neuro is inviting you into that same moment. You don't have to donate separately. You don't have to sign up for anything. You just choose the tin and something real happens on the other side of the world.

When you show up better, the world feels it. That's good energy doing exactly what it was built to do.

Get your Neuro x Beast Philanthropy limited edition tins on Neuro's website or on Neuro's TikTok Shop!